Professional info
Digital Designer and Photographer with experience in the fashion and wedding industry with a strong background of working with social media and maintaining a brand image.
Work experience
Marketing Coordinator & Graphic Design at SureThik inc.
2018 - 2018
As the role of Marketing Coordinator I worked to infuse ideas into the brand to develop content-rich marketing initiatives and execute campaigns for SEO tactics. Prepared advertising and marketing materials while maintaining a consistently strong social media strategy. The role also required daily maintenance of the e-commerce website on wordpress.
Day-to-day Job duties include:
• Maintaining a consistent social media and brand image
• Sourced out new influencers for the brand and worked with and create content to help market the brand in new ways while reaching a newer, wider audience
• Creating appealing newsletter campaigns bi-monthly for B2B accounts and weekly for B2C customers.
• Worked with B2B accounts to help with growth and create buzz/excitement for new or exisiting products
• Updating and improving the website, promotions and more
E-commerce Manager at Ronny Kobo
2021 - Present
E-commerce manger for Ronnykobo.com, a high fashion brand based in New York. I oversee management of the online store while working the marketing team in New York to ensure all product launches and sales are in line with the marketing plan. Picadilly Canada purchased Ronny Kobo in June of 2021, so dual duties between both companies started at that time. Our shipping and online operations are in Toronto, Canada, and the rest of our team works in New York.
Day-to-day Job duties include:
• Maintaining the Ronny Kobo B2C website on the shopify platform which includes product uploads, home page changes, social and editorial uploads, sales discount implementation and more.
• Daily order processing and shipping management.
• Management of website maintenance, SEO, inventory and weekly sales reports for the New York team.
• Assists marketing team with influencer gifting shipments and returns
• Provides superior customer service for high-end customers
• Also works with our sales team to help maintain and update new season our B2B ordering platform Joor.com
Marketing & E-commerce Manager at Picadilly Canada
2018 - Present
An energetic self-starter who develops and carries out the strategic online marketing plans and oversees all online activities for Picadilly, including but not limited to advertising, marketing and everyday website maintenance. The role also includes analytical reporting to the CEO and problem-solving skills for seasonal growth plans.
Day-to-day Job duties include:
• Managing Picadilly’s digital platforms and e-commerce website, including product uploads, monthly reporting, inventory updates, website design updates, process design, SEO, social media (paid and organic) and overall content creation.
• Manage and coordinate social media campaign shoots as well design the lookbooks for upcoming seasons
• Manage all B2C marketing such as social media, influencer marketing, email marketing (mailchimp) and SEM.
• Manage and coordinate social media campaign shoots as well design the lookbooks for upcoming seasons.
• Create growth strategies for multi-channel marketing and online presence.
• Also manage and update the international B2B sales platform on the web ordering website and B2B buying iOS app.
• Design promotional materials for B2B and B2C (including printed materials and catalogues, e-mail marketing and brand collateral).
• Manage promotional merchandise for premium B2B accounts and our wholesaler co-op program while growing and maintaining a trusting relationship with B2B accounts that carry our brand as well as our sales agents across Canada, USA, Europe and Austraila.
Joor.com
Languages
HTML/CSS
Skills
Photography
Writing
Graphic Design
Digital Marketing
Mac & PC systems
Adobe CS6
Photoshop
InDesign
Illustrator
Wordpress
Microsoft Office
Hootsuite
Google Analytics
AdWords
Salesforce
Social Media
Project Management
Client Acquisition
Team Leadership
Customer Support
2010 - present
2010 - present
Brand Manager & Graphic design at Piper Studios
2015 - 2018
Day to day administrative operations in the photo and video department as well as overseeing all client contracts. Constantly working on the digital design marketing campaigns such as the studio magazine, maintaining brand image through the website and social media as well as all printed promotional material. Head of graphic design and completing designs for clients for thank you cards, engagement and wedding album layouts, and portrait touch ups. Also create and maintain customer relationships from sales consultant to finalizing and booking them as clients.
Day-to-Day Job duties
• Maintaining a consistent social media and brand image
• Managing Piperstudios.com by creating and updating new content from current wedding jobs as well as managing the SEO and google adwords account
• All in-studio graphic design needs, including our studio magazine for B2C customers to view wedding packages and offers, wedding albums, thank you cards, invitations and more.
• Meeting and booking new clients for upcoming events as well as coordinating with our roster of photographers and videographers to book them for the clients.
• Assisting clients with the introduction to their wedding team and with the day-of scheduling. Ie- when the photo/video team will arrive and where, if permits are required and more, acting similar to a wedding planner but for the photo/video team only.
Creative Director at Torontofashionista.com
2012 - 2017
As Creative Director and Editor I maintain a consistent brand image and the management of the fashion and beauty website and blog. This requires extensive beauty and fashion product knowledge, new launches and runway analysis that is of interest to the brands unique readers. Other duties and skills related to this task includes: Utilizing marketing skills through social media and digital marketing, creating interesting content and managing the blog for over 5000 monthly viewers. Creating relationships with clients and building brands through reviews and media as well as tracked website success through Google Analytics. Strengthen my photography through product shoots, fashion week runway photography and other photo shoots to market the website.
Social Media & Photo Editor at Elements Photography
2015 - 2015
Worked with wedding photographer Christina Sideris to create social media and marketing goals as well as editing photography for clients using Lightroom and the Adobe Creative Suite. Other skills and duties included: Maintaining social media and brand image while managing the website by creating new content and tracked through Google AdWords campaign. Also created and edited photography under Elements Photography.
B2B Sales Representative at Addella
2013-2013
Addella is a direct marketing agency that focuses on F2F and B2B sales. The client I was representing was a merchant processing service and duties included consulting with clients for Moneris Solutions merchant processing services, reviewing merchant statements and renegotiated Visa and MasterCard rates. Worked on creating a unique and competitive comparison while building relationships with clients while emphasizing the quality and value of Moneris through superior customer service. Also responsible for arranging meetings and effectively managing office and field time. One of the Top 10 sellers in Canada for September 2013
Online Editor at YYZ LIVING Magazine
2011 - 2012
Began as Social media strategist whom used marketing through social media but after 3 short months was promoted to Online Editor with responsibility over the whole content team. Duties included writing content and interest articles for the magazine as well as creating graphic and layout design edits through InDesign, photoshop etc. Used leadership skills to manage and motivate my team to find and create captivating articles for our readers. Also got to enhance my photography through attending fashion week, street style from the yorkville area as well as photo editing.
Education
Fashion Merchandising & Marketing
2010 - 2011
Studied at the Academy of Design at RCC Institute of Technology. Completed the 18 month program and received diploma.
Print Journalism
2007 - 2008
Studied at the Sheridan College of Applied Arts and Technology
High School
2003 - 2007
Studied at Central Commerce Collegiate and graduated in 2007 with honours.